I know I’m late on the band-wagon, but I am quickly becoming a fan of video blogs (aka vlogs). They are so authentic and engaging. This week I started to watch vlog entries from World Vision social media experts at World Vision Australia. The website covers a group of four twenty-something bloggers who travel the globe visiting World Vision projects and sharing their experiences.
We all know social media is about getting to the heart of issues and giving updates and sharing information in real-time, but in my opinion, vlogs bring a whole new depth of transparency to the non-profit world. Ten years ago, a prospective donor would mail in a check or make an online donation based on information they received in the mail, online or in person. They may even have seen an advertisement appealing for donations or watched a marketing video, but while marketing materials are helpful and necessary, they are polished, edited and rehearsed.
Social media for non-profit benefactors is the equivalent to a behind the scenes tour of a ministry. Vlogging in particular is such a brilliant way to show donors first-hand what their money is going towards and to let them not just hear about it or watch clips of it, but experience the ministry in a raw, unedited way.
Check it out for yourself and see what you think…
